Overview

This privacy policy outlines how we manage and use personal and non-personal information collected during your interaction with Credit Union of America's digital platforms.

Personal Information

Name and Email Address Use

• Your name and email address are kept confidential.
• We never share your name or email address with external entities.
• Your details are not rented, sold, or given away.

Email Communication from Credit Union of America

• Credit Union of America may occasionally email you regarding relevant digital topics, informational, and marketing content.
• You have the option to opt-out of our electronic communications by following instructions in our emails.
• Opting into our email list requires explicit consent from you.

Business Relationships and Follow-ups

• If you initiate or maintain a business relationship with us, we may contact you to provide support or answer queries.

Non-Personal Information Collection

Analytics and Cookies

• We use Google Analytics, Google Tag Manager, and Google Advertising features, including but not limited to, Google AdWords and Remarketing with Google Analytics.
• Our site deploys cookies, which are small text files, to store user preferences, safeguard data, enhance functionality, and collect tracking data.
• The website uses both first-party (issued by our website) and third-party cookies (issued by other websites).

Pixels

• Pixels are used to monitor website activity, including pages visited and actions taken.
• The data aids in evaluating the efficacy of our online advertisements and remarketing strategies.

Hotjar

• Hotjar assists us in comprehending our users' interactions and experiences on our site.
• It utilizes cookies and other technologies to accumulate data, which is stored in a pseudonymized user profile. Personal identification through this data is not possible.
• You can opt-out from Hotjar’s tracking.

Interest-based Advertising

• Our platform gathers anonymous traffic statistics for interest-based advertising.
• Although no personally identifiable information (PII) is collected, the generated data aids in serving you ads tailored to your interests.
• Users can opt-out from interest-based ads via several mechanisms. Opt-outs might be cookie-based.

Location Data

• The Credit Union of America mobile app may request access to your device's location data to offer relevant services.
• Other analytical and device-specific information may also be collected to enhance app performance and user experience.

User Control and Opt-Out Options

You have control over your data and can use the following resources to manage your preferences:

• Google Analytics Opt-Out Browser Add-on
• Third Party Advertising Opt-Out
• Hotjar Opt-Out

Credit Union of America Digital Banking Account Deletion Policy

Below, you'll find detailed steps on how to proceed with any requests to delete your account and information on the data removed and retained during this process.

Steps to Request Account Deletion

• Contact us to request that you would like to delete your digital banking account.

Data Deletion from the App

When you request the deletion of your account, the following data will be deleted:

• Personal Information: All personally identifiable information such as your name, email address, and phone number.
• Transaction History: All records of your financial transactions within the app.
• App Usage Data: Any data related to your interactions and usage of the Alkami Financial app.

Respect for Your Privacy

We value and respect your privacy. If you ever have questions or concerns, please reach out to our support team.

Changes to this Policy

Credit Union of America may revise this policy periodically. We recommend reviewing it occasionally to stay informed about our practices.

Thank you for trusting Credit Union of America.

Last Updated: 9.30.2024