Overview:

This privacy policy outlines how we manage and use personal and non-personal information collected during your interaction with Credit Union of America's digital platforms.

Personal Information:

Name and Email Address Use:

• Your name and email address are kept confidential.
• We never share your name or email address with external entities.
• Your details are not rented, sold, or given away.

Email Communication from Credit Union of America:

• Credit Union of America may occasionally email you regarding relevant digital topics, informational, and marketing content.
• You have the option to opt-out of our electronic communications by following instructions in our emails.
• Opting into our email list requires explicit consent from you.

Business Relationships and Follow-ups:

• If you initiate or maintain a business relationship with us, we may contact you to provide support or answer queries.

Non-Personal Information Collection:

Analytics and Cookies:

• We use Google Analytics, Google Tag Manager, and Google Advertising features, including but not limited to, Google AdWords and Remarketing with Google Analytics.
• Our site deploys cookies, which are small text files, to store user preferences, safeguard data, enhance functionality, and collect tracking data.
• The website uses both first-party (issued by our website) and third-party cookies (issued by other websites).

Pixels:

• Pixels are used to monitor website activity, including pages visited and actions taken.
• The data aids in evaluating the efficacy of our online advertisements and remarketing strategies.

Hotjar:

• Hotjar assists us in comprehending our users' interactions and experiences on our site.
• It utilizes cookies and other technologies to accumulate data, which is stored in a pseudonymized user profile. Personal identification through this data is not possible.
• You can opt-out from Hotjar’s tracking.

Interest-based Advertising:

• Our platform gathers anonymous traffic statistics for interest-based advertising.
• Although no personally identifiable information (PII) is collected, the generated data aids in serving you ads tailored to your interests.
• Users can opt-out from interest-based ads via several mechanisms. Opt-outs might be cookie-based.

Location Data:

• The Credit Union of America mobile app may request access to your device's location data to offer relevant services.
• Other analytical and device-specific information may also be collected to enhance app performance and user experience.

User Control and Opt-Out Options:

You have control over your data and can use the following resources to manage your preferences:

• Google Analytics Opt-Out Browser Add-on
• Third Party Advertising Opt-Out
• Hotjar Opt-Out

Respect for Your Privacy:

We value and respect your privacy. If you ever have questions or concerns, please reach out to our support team.

Changes to this Policy:

Credit Union of America may revise this policy periodically. We recommend reviewing it occasionally to stay informed about our practices.

Thank you for trusting Credit Union of America.

Last Updated: 9.1.2023